Jun
21

Author:
zac

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Video Displays and Digital Signs: Content Matters

With all Ottawa business jumping on board and realizing the benefits of high end video displays and LED signage for attracting customers, the focus has shifted to other means of standing out. For trendy restaurants, having a digital billboard or menu board isn’t going to differentiate them, but the content, how it is displayed and how customers on the fence interact with it will certainly make a difference when it comes to the overall experience your customer or potential customer has.

Sure you should invest in high resolution photo’s of your goods to display. Sure you should have the unit displayed in an eye-catching location, but again all these elements of your merchandising efforts have to come together and paint a larger picture, one that involves many video displays. What this means, is that it’s going to take a lot more than a slick display to ‘wow’ your potential and current clients, but it’s going to take engaging and relevant content, professionally displayed to compete on the Ottawa landscape.

What exactly do we mean when we refer to content? It’s a word that gets thrown around a lot in marketing circles, but when it comes to digital signs in Canada, what does it mean exactly? Put simply, you want engaging, eye-catching, relevant content (images, text, videos, etc). Without this, it simply looks like you are hanging TV’s to cover up empty spots. There is an art to deciding where things belong in your establishment, as many will know if they’ve hired other sign companies or merchandisers, but with the impact of digital signage so clear we highly recommend hiring a digital creative agency like Signs & Beyond who specialize in the Ottawa market and can definitely get your business’s digital marketing up and running.

They know all the intricacies of the Ottawa marketing and sign community and come with excellent reviews from sites like Yelp, Google Places and of course you can even ask them yourself for relevant and recent references.

Jun
18

Author:
zac

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Digital Signage: How To Use It In Your Retail Space

For Ottawa business owners that are constantly looking for an advantage, especially in the retail space, there is no better investment when it comes to customer facing assets than digital signage. While this has definitely evolved over the years, the diversity in the market as it stands now is astounding. Every market, from restaurants to medium/high end retail locations are using digital video displays to enhance the customer facing elements of their assets and making creative decisions to compete on the increasingly digital landscape. Here are some quick and specific examples of how Ottawa business owners are using LED digital signs to increase their output.

Restaurants and bars commonly use digital video displays in washrooms to either advertise upcoming events or lease out advertising space to other related businesses in their space such as alcohol and tobacco companies. This can not only bring in additional revenue, but actually pay for the entire display units themselves.

Retail stores are increasingly have been appreciating large video displays for their ability to creatively display either new products or related product material. Coupled with the skills of an Ottawa digital agency that can create eye-catching material, this can be very effective just like a professional merchandiser for high end clothing stores. Visit our website for even more cool ideas for using video displays and LED signs in Canada

Finally, any brick and mortar space on a busy street should be considering the benefits of using high end dynamic video content as a part of their window displays. People are constantly connected to their digital devices, and looking up to see an uninspiring static display is just not going to cut it. Investing in digital signage though, is not complete if you are displaying mediocre un-engaging content.  Equally as important is what media you decide to display. If you go with a multi-screen video display, then we can certainly advise investing in the services of a digital agency who can provide high end HD content specific to your market.

Video Displays and Digital Signs: Content Matters

Friday, June 21, 2013

With all Ottawa business jumping on board and realizing the benefits of high end video displays and LED signage for attracting customers, the focus has shifted to other…

Digital Signage: How To Use It In Your Retail Space

Tuesday, June 18, 2013

For Ottawa business owners that are constantly looking for an advantage, especially in the retail space, there is no better investment when it comes to customer facing assets…